Meta is testing a policy that would cap Facebook business Pages and professional profiles at 2 organic link posts per month unless they pay for a Meta Verified subscription. Starting December 16, certain Facebook profiles without Meta Verified were told they would be limited to sharing links in 2 organic posts per month. A Meta spokesperson told TechCrunch this “is a limited test to understand whether the ability to publish an increased volume of posts with links adds additional value for Meta Verified subscribers.”
Right now this is a limited test, so relatively few Pages are impacted. But if it rolls out broadly, it would hit any small business that uses Facebook to drive traffic to a website, booking page, or online store.
What exactly changes
Meta is currently testing a system that limits professional users and Pages to 2 links per month unless they subscribe to Meta Verified, which costs between $14.99 and $500 per month depending on the tier. The restriction applies to links in the actual post body. Users can still share unlimited links in the comments section without any limitations.
In its Q3 transparency report, Meta revealed that over 98% of US feed views come from posts without any links. In other words, link posts already get very little reach, and Meta sees this cap as low-risk.
What to do right now
If your Facebook Page drives meaningful traffic to your site, start planning for a world where free link posts are scarce. A few practical moves worth considering.
- Move links to comments. Meta confirmed that users can still post links in comments, and they are not impacted by the limit. Some users are reporting links in comments being converted to plain text for certain accounts, so test this on your own Page.
- Spend your 2 link posts wisely. Reserve them for your highest-value pages, like a lead magnet, seasonal promotion, or cornerstone content.
- Lean into on-platform formats. If this test expands, the smartest approach will be to lean further into native content formats on Facebook, such as image posts, Reels, and text with background color.
- Weigh the subscription carefully. When asked if Meta Verified is worth it for businesses, one widely cited Facebook marketing expert recommends keeping your money and using it on ads instead. At $14.99/month for the base tier, run the numbers against your actual cost per lead before signing up.
Adding links in comments should still work, but some are reporting links being converted to plain text for some posts, profiles, and Pages. That workaround may not be permanent.
There is no confirmed date for a wider rollout. Meta has a history of quietly expanding tests like this, so it is worth watching your Page notifications and tracking updates from Social Media Today or Social Media Examiner. If you rely heavily on Facebook for website traffic, now is the time to diversify your channels rather than wait.
